Ebru Smith worked in the financial services industry for over 20 years starting her career as an analyst & reporter at Bloomberg when they first launched their offices in London. She briefly worked as an Economic Assistant at the British Embassy in Ankara, followed by her role as a Client Services Manager at Schroders working with institutional pension funds. For 10 years she worked at Reliance Mutual Insurance Society managing a £450mn UK Equity Fund as well as co-managing the Society's other funds including their Life & Pension Funds. She worked as a buy-side analyst at Duncan Lawrie Private Banking helping the team set up tailored portfolios using her skills in portfolio construction and asset allocation. She was appointed Director at Brewin Dolphin, charged with managing their £550mn AUM as Head of Portfolio Management. She decided to start up her own company in 2018; Ebru Smith Consultancy Limited, to make better use of her multi-skills and give something back to the industry as an analyst, trainer, mentor & marketing consultant at Denny Ellison and as an investment consultant for Incisive Media.